Bet365 Becomes First Official Sports Betting Partner of the UEFA Champions League
Bet365, one of the world’s leading online betting platforms, today unveiled a groundbreaking sponsorship agreement by becoming the inaugural sports betting partner of UEFA Champions League (UCL). This historic three-year global partnership will run from 2024/25 season until 2026/27 season – marking an historic momentous occasion both for Bet365 and European club competition football alike.
Unprecedented Global Partnership
Bet365 and the UEFA Champions League Men’s Competition Sign an Unprecedented Global Partnership Through this unprecedented global partnership, Bet365’s branding will feature prominently throughout UEFA Champions League Men’s Competition including in-game perimeter LED boards, media backdrops and digital channels used by UEFA to reach millions of football fans globally.
Bet365 and the UEFA Champions League will kickstart this partnership with one of the largest ticket giveaways ever in its history, giving thousands of fans in key UCL nations access to some of Europe’s coveted match day seats through Bet365’s ticket giveaway initiative.
Enhancing the UEFA Champions League Experience
Guy-Laurent Epstein, Director of Marketing for UEFA Champions League expressed his pleasure with Bet365 as official global sponsor, saying they were excited for this partnership to connect fans from around the globe to one of football’s premier club competitions. “We are thrilled to welcome Bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.”
He added, “As one of the leading online sports betting brands with over 100 million customers, Bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”
A Commitment to ‘Never Ordinary’ Experiences
Bet365’s Global Chief Marketing Officer, Alex Sefton, highlighted the significance of the partnership, stating, “As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.”
Sefton highlighted Bet365’s rich football heritage, emphasizing its dedication to creating exceptional ‘Never Ordinary’ fan experiences through this partnership. Bet365 plans on using its sponsorship as a chance to engage football fans worldwide through immersive activations activations opportunities throughout each competition.
Immersive Activations and Ticket Giveaways
One of the hallmarks of this partnership is an innovative ballot offering thousands of football fans the opportunity to attend UEFA Champions League matches for free, accessible in select countries – providing them a once-in-a-lifetime experience of European club competition! 18+ | Geographical restrictions and full Terms and Conditions apply for ticket giveaway| Registration Required | GambleAware.org
And all these come on top of the bet365 customer offers and bet365 bonuses for users in various countries.
About Bet365
Bet365 is widely acknowledged for pioneering the “In-Play” betting experience, providing its global customer base of more than 100 million with access to over one million live streams spanning 96 sports – setting itself apart in this highly specialized online betting field with its state-of-the-art proprietary product and over 7,000 employees globally working for it.
Bet365 is committed to responsible gambling, offering tools that assist customers with staying in control of their betting activity and staying under budget. For further resources regarding responsible gaming please visit Bet365 Responsible Gambling.
In Conclusion
Bet365 and the UEFA Champions League represent an innovative collaboration, uniting two worlds that come alive: elite European football and sports betting. Fans worldwide can look forward to enhanced match day experiences and unforgettable memories as Bet365 embarks upon its historic journey together while upholding responsible gambling principles.
Fans should stay tuned as more details regarding ticket giveaways and activations plans are announced for the 2024/25 UEFA Champions League season’s start.