Bet365 Launches Global ‘Breaking News’ Campaign for the 24/25 Premier League Season
Bet365’s global “Breaking News” campaign made its debut ahead of Manchester United v Fulham Premier League opener and captured sports fan attention around the globe. Marathon winner “Fridge Man” even made an appearance!
A Flurry of Unbelievable Sporting Moments
This year’s “Breaking News” campaign marks an extension of their “Never Ordinary” brand platform first unveiled last August with Creative Agency Partner Drummond Central. Taking that concept one step further than before by staging multiple extraordinary sporting events taking place simultaneously — every sports fan’s dream scenario!
Bet365 amplified its message of ‘Never Ordinary” through an outstanding creative execution: a sports news network covering incredible moments such as football players scoring while hanging off spider cams or tennis players returning shots from row 6 — even an unexpected marathon victory by someone carrying an unexpected cargo of fridges on his back — illustrating all that makes Bet365 known for excitement! These captivating scenes showcased Bet365 as being anything but ordinary!
Showcasing Bet365’s In-Play Expertise
At the core of Bet365’s campaign lies an idea: Every moment in sports can be epic with Bet365. Bet365 excels in In-Play environments such as live and In-Play betting markets – and Bet365’s Breaking News Campaign brilliantly showcases these “Never Ordinary” moments within this context. Chloe Shrubb, Global Head of Brand Marketing for Bet365 outlined her challenge of following up last year’s successful effort and stated:
“Bet365 is back with ‘Never Ordinary,’ and this year, the challenge is even greater. We’ve got a hard act to follow from last year’s successful campaign, and it’s only the second year of a very different and evolving direction for Bet365. I’m really excited about this creative—it’s a beautifully simple idea that really articulates how Bet365 elevates moments. We are absolutely unique, standout, and we’re Never Ordinary.”
A Blockbuster Campaign
Kevin Lynn, Creative Director at Drummond Central, described Bet365’s 2017 campaign as an ambitious “blockbuster”, featuring breathtaking sporting moments from around the globe and presented through a news channel format for optimal effect and presentation. Bet365 remains committed to offering excitement and unpredictability when betting sports betting!
Lynn said: “Wild moment after wild moment brought to you as they happen, which perfectly encapsulates that whatever the moment, it’s Never Ordinary at Bet365,” Lynn said.
Behind the Scenes of ‘Breaking News’
Academy’s cinematic 60-second intro for their campaign ‘Breaking News’ was directed and produced by Jack Driscoll with Tom Cartwright as producer, filming over 21 days both onsite and studio with Selected Works providing stunning visual effects that brought it all to life.
“Never Ordinary” goes well beyond just television ads; their Breaking News campaign spans multiple media touchpoints including linear TV, VOD, out-of-home advertising, audio/print platforms and digital. Republic of Media handled media planning and buying services for this campaign which will run throughout 2024/25 season in multiple territories including US, Mexico, Australia as well as numerous European nations.
Promoting Responsible Gambling
Alongside exciting sports moments, Bet365 remains committed to responsible gambling through their “Breaking News” creative platform. Their campaign features an advertisement within this environment in support of Bet365’s ongoing PLAY SAFE initiative.
As Premier League season takes shape, Bet365’s “Breaking News” campaign promises to keep fans on edge; further proof that no moment in sports with them can ever be considered mundane!