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Bet365, one of the world's leading online betting platforms, today unveiled a groundbreaking sponsorship agreement by becoming the inaugural sports betting partner of UEFA Champions League (UCL). This historic three-year global partnership will run from 2024/25 season until 2026/27 season - marking an historic momentous occasion both for Bet365 and European club competition football alike. Unprecedented Global Partnership Bet365 and...

Bet365's global "Breaking News" campaign made its debut ahead of Manchester United v Fulham Premier League opener and captured sports fan attention around the globe. Marathon winner "Fridge Man" even made an appearance! A Flurry of Unbelievable Sporting Moments This year's "Breaking News" campaign marks an extension of their "Never Ordinary" brand platform first unveiled last August with Creative Agency...